Party Season Prep! 🎄 ❄️
Now Halloween has been and gone, it’s officially time to embrace all things Christmassy! 😆 One thing that can’t be ignored is how to make the most of what your incredible salons have to offer this festive period.
From Christmas promotions and gorgeous gift wrap to online marketing and festive events, we’ve got the low-down on how to ensure this party season is full of seasonal success! 🎉 🎉
For lots of people, the countdown to Christmas begins as soon as January arrives, so it’s never too early to start plugging your Christmas plans. Social media is the perfect platform to reach all those loyal customers and gain some new traction, so don’t hesitate to post about all your exciting upcoming festivities. From promotions and gift packages to new arrivals and events, your social media platforms should be buzzing with festive activity from now on. 😁
Remember to create a direct marketing plan. Schedule in your Christmas plans for a coherent marketing campaign and don’t forgot to expand to other avenues. Worried about social media not reaching all your clients? Create a newsletter, email or text message to coincide with your social media presence so no one misses out an what you have to offer.
Manage Your Menu
Really think about what will work for you this season. Use experience from previous years to create a plan of action for all your most popular services and focus on promoting these. For example, hair salons may want to focus on colour and styling services as having a fresh, party-ready hairdo is often top of clients’ lists. Beauticians might want to consider quick fix beauty treatments and really plug those retail products like lashes, makeup and self-tan.
Gorgeous Gift Sets
Everyone loves a Christmas gift set – including your clients! Restock your shelves with some festive hair and beauty packs to entice your clients into further purchases. Remember, you don’t just have to focus on your clients’ specific needs (although this is a great way to spread excitement about specialised gift sets) – these packs can be bought to give as gifts to others. 🎁
Check out out collection of ready-made Gift Sets here.
Want to personalise a little more? Creating your own gift packs is a great way to shift some of that stock that won’t budge and tailor-make bundles for specific client requests. Keep stocked up with festive gift bags, wrapping paper and ribbons to create magical bundles for all your clients. 🎀
Train That Team
Christmas is a frantic time for everyone, so invest in your team now. Create a clear strategy so everyone is on the same page and figure out the best services for each team member to be promoting and up-selling. If you think you’re falling short on anything, there’s still time to increase your team’s repertoire and learn a new skill for Christmas! Have a browse through our training course selection and see if there’s anything that could boost your salon’s success this season. 👍
Fun & Festive Promotions
Make your promotions engaging, relevant and fun! Consider creating a social media advent calendar in December with daily festive news and promotions to maximise reach, promote engagement and entice clients in to your salon. Create a sense of excitement so followers want to return to your page each day to find out more. Coincide with your email campaigns for versatility and coherence.
This might go without saying, but dress your salon in all the festive decorations you can find! 🎄 Embracing all things Christmas in your salon will attract new clients and get everyone in the mood for celebration (and that means spending!) Showcase seasonal promotions and deals in your windows and add some sparkle to your salon reception areas to get all your clients in the festive spirit.
Make the most of that Christmas decoration by hosting special events. These are a great way of thanking your loyal customers and making them feel special by sharing new samples, offering exclusive discounts or dishing out vouchers. Washed down with a nice glass of bubbly and a homemade mince pie, these events will get everyone in the Christmas spirit and increase sales.
Keep January in mind. We know it’s easy to get swept up in the magic of Christmas, but find ways to extend seasonal excitement into the new year to avoid a slow-moving January. Create specialised gift vouchers for treatments that are only redeemable after Christmas and give these out to clients throughout November and December. This should ensure a healthy amount of bookings in what would otherwise be a quiet couple of months.
Most of all, have fun with it! 😁 Create your own unique incentives that really work for your individual client base – make them feel special and spread the Christmas cheer! ❄️ 🎅 🎄 ☃️