About Us


Established in 1982, Adel Professional offers a complete, professional, personalised experience to provide the very best for hair and beauty experts. Shopping with Adel hair and beauty will keep you supplied with all-time industry favourites and emerging trends in the continually evolving hair and beauty sector. We stock a huge variety of hair and beauty products online and in store from hundreds of the industry’s most-loved brands.



Primarily based in Yorkshire, we operate 11 cash and carry stores which are each home to a dedicated and friendly team with a wealth of knowledge and experience in the hair and beauty industry. At Adel Professional, we pride ourselves on providing a helpful and personal service for each and every one of our loyal customers. Whether shopping in store or stocking up on professional salon supplies online at Adel Direct, we’re committed to making the shopping process simple and stress-free. We offer an efficient and convenient delivery service and our passionate customer service team will gladly offer help and advice every step of the way.

Why choose Adel?

At Adel, we’re so much more than a hair and beauty wholesaler. We’re committed to serving you with the best experience that truly helps your business grow. By choosing Adel Professional, you’ll benefit from:

  • Over 40 years’ of experience serving industry professionals.
  • 11 UK stores and an industry-leading website.
  • Stores staffed by qualified hairdressers and beauty therapists. Any questions you may have, we can help!
  • Highly-skilled in-house hair and beauty educators working in 11 training locations.
  • Local weekly salon delivery service out of Adel stores.
  • Next working day delivery for all online orders using DPD.
  • Over 70 suppliers of leading wholesale beauty products and hair supplies.

Training with Adel

Adel Professional provides an exceptional standard of hair and beauty training courses, covering everything from colouring, cutting and hair extensions training, to eyelash training, nail technician training, and holistic and massage training courses. Our internal team of fully-qualified, dedicated beauty educators is at hand to guide you through each new experience. The Adel Academy education team is passionate about helping you develop your skills and keep ahead of the new curve with exciting new treatments for your clients.

Get in Touch

If you have any questions about who we are, how we work, or how to become a part of the Adel Professional family, please get in touch! You can contact us by visiting your local branch, contacting a store directly, or speaking to Customer Service. Whatever your needs, we’re here to help.