Permanent Hair Colour
Upgrade your salon’s colour services with our extensive range of professional permanent hair colour. At Adel Direct, we understand that for a hairdresser, the right formulation is everything. We stock industry-leading hair dyes from giants like Wella, L'Oréal, and Schwarzkopf, as well as our exclusive professional brands such as Elgon, ASP and Leyton House.
Whether you’re reaching for Wella Koleston Perfect for its vibrant results or the iconic L'Oréal Majirel for superior coverage, we're your personal stockroom. With no minimum spend and next-day delivery on orders over £60, you can keep your shelves ready for every last-minute client transformation. From high-lift blondes to deep brunettes, our selection ensures technical, long-lasting results that meet the highest professional standards. Transitioning from semi-permanent hair colour to permanent solutions has never been easier for your mobile or salon-based business.
Achieving this year’s hair trends requires more than just skill; it requires high-performance chemistry. Our permanent hair colour range is curated for the qualified colour technician who demands precision and reliable lift-and-deposit results.
We stock the full exclusive spectrum of Leyton House Couture Silk, the gold standard for rich, deep, and intense colour with 100% white-hair coverage. Our ASP hair dye selection, including the ASP Elixir range, offers unparalleled reliability and pigment retention even on porous hair. Also exclude to Adel Direct is the Elgon permanent dye range, including the reliable Get The Colour collection.
Technical Insights: Maximising Colour Longevity
While semi-permanent hair colour offers flexibility for clients who love to change their aesthetic frequently, permanent solutions provide the structural change needed for total grey coverage and significant lift.
How long does permanent hair colour last?
In a professional salon environment, permanent colour is designed to remain in the hair shaft until it grows out or is cut off. However, the "peak" vibrancy and tonal accuracy typically remain fresh for 6 to 8 weeks.
Does permanent hair colour fade?
While permanent colour doesn’t wash out, it can definitely lose its glow over time. To keep your clients’ hair looking professional and vibrant, focus on these essentials:
-
Pro Aftercare: Use technical-grade shampoos designed to lock in pigments.
-
Protection: Always use professional heat protectants and UV sprays to prevent dullness.
-
Refresh: Recommend quick glossing services to maintain the "look of the moment" between appointments.
Your Strategic Salon Partner
Elevate your selection of permanent dyes with our exclusive brands, such as Elgon, ASP, and Leyton House, to guarantee the highest-quality results for your clients.
At Adel Direct, if you encounter a complex corrective colour case, our in-house training academies and expert staff, many of whom are qualified hairdressers themselves, are available to provide the technical knowledge you need to bridge the gap.