ASP PURETONE
ASP PURETONE is a versatile ammonia-free professional hair colour range offering dual-action results for both permanent and tone-on-tone colour. With intermixable shades and a vegan, 90% naturally-derived formula enriched with Shea Butter and Argan Oil, PURETONE delivers vibrant colour, high shine, and gentle performance—perfect for salons seeking flexible, high-quality hair colouring solutions.
Professional ammonia-free hair colour with dual-action performance
ASP PURETONE is an innovative professional hair colour system designed to deliver both permanent and tone-on-tone results in one versatile range. This ammonia-free hair dye uses advanced dual-action technology to deposit colour precisely where needed—offering long-lasting results on dry hair or softer, natural tones on towel-dried hair.
With over 90% naturally-derived ingredients, including Shea Butter and Argan Oil, PURETONE provides a vegan, gentle hair colour formula that enhances shine, improves condition, and delivers vibrant, salon-quality results.
What salons want to know about ASP PURETONE
When choosing professional hair colour, stylists typically look for:
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Ammonia-free, gentle formulas
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Versatile permanent and demi-permanent results
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High shine and conditioning benefits
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Intermixable shades for custom colour
Dual-action colour for ultimate versatility
PURETONE offers permanent colour or tone-on-tone results depending on application, giving stylists complete flexibility for colouring, toning, glossing, and refreshing services.
Vegan, naturally-derived professional formula
Formulated with over 90% natural ingredients, this ammonia-free professional hair colour is designed to be kinder to hair while still delivering strong, reliable colour performance.
Intermixable shades with high shine results
With 35 intermixable shades and toners, PURETONE allows full creative control while delivering ultra-shiny, vibrant colour thanks to conditioning ingredients like Argan Oil and Shea Butter.
Frequently Asked Questions about ASP PURETONE
What is ASP PURETONE hair colour?
It’s a professional ammonia-free hair colour range that offers both permanent and tone-on-tone results in one system.
How does dual-action hair colour work?
PURETONE adapts based on application—penetrating deeper for permanent colour or depositing gently for tone-on-tone results.
Is ASP PURETONE suitable for all hair types?
Yes, it’s designed for use on a wide range of hair types, delivering consistent results with improved shine and condition.
Is PURETONE vegan and gentle on hair?
Yes — it’s 100% vegan, ammonia-free, and made with naturally-derived ingredients for a gentler colouring experience.
Can I mix PURETONE shades together?
Absolutely — all shades are fully intermixable, allowing stylists to create bespoke colour results.
ASP PURETONE is designed for professional use. Always follow manufacturer guidelines when performing colouring services.