ASP Hair
ASP Hair is a leading professional hair colour, care, and styling brand, trusted by salons worldwide for its high-performance, salon-quality results. Founded in the UK, ASP combines advanced technology with over 90% naturally-derived, vegan-friendly ingredients, delivering cruelty-free professional hair products that support both creativity and sustainability.
From the best-selling ASP ELIXIR hair colour to System Blonde lighteners and Mode styling, ASP offers a complete range of innovative salon hair products designed for vibrant colour, healthy hair, and long-lasting results—making it a go-to choice for modern hair professionals.
Professional hair colour, care & styling trusted by salons worldwide
ASP Hair is a leading professional hair colour, care, and styling brand, trusted by salons in over 50 countries. Founded in the UK, ASP (formerly Affinage) is known for delivering high-performance salon hair products that combine advanced technology with over 90% naturally-derived, vegan-friendly ingredients.
From professional hair colour systems and lighteners to salon shampoos, treatments, and styling products, ASP provides a complete range designed to support creativity, performance, and hair health. Built on its “Defend Nature Always” philosophy, the brand is committed to cruelty-free, sustainable haircare without compromising on results.
What salons want to know about ASP Hair
When choosing professional hair products, salons typically look for:
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High-performance professional hair colour
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Vegan, cruelty-free formulations
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Reliable salon-quality results
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Complete hair care and styling systems
Advanced professional hair colour systems
ASP is renowned for its professional hair dye ranges, including permanent, semi-permanent, and lightening systems. Designed for precision and creativity, these products deliver vibrant, long-lasting colour results with excellent condition and shine.
Naturally-derived, vegan-friendly formulas
With over 90% naturally-derived ingredients, ASP products are 100% cruelty-free and vegan-friendly, offering a more sustainable approach to professional haircare without sacrificing performance.
Complete salon haircare & styling range
From salon shampoos and conditioners to professional styling products, ASP delivers a full system designed to maintain hair health, enhance results, and support every stage of the salon service.
Innovation backed by education
ASP is an education-led brand, supporting stylists with training, inspiration, and trend-led innovation—helping professionals stay ahead in a fast-moving industry.
Frequently Asked Questions about ASP Hair
What is ASP Hair?
ASP Hair is a professional salon haircare brand offering colour, care, and styling products designed for high-performance salon use.
Is ASP Hair a professional brand?
Yes — ASP products are developed specifically for professional hairdressers, with salon-quality formulas and results.
Are ASP products vegan and cruelty-free?
All ASP products are vegan-friendly and cruelty-free, with no animal testing involved.
What products does ASP offer?
The range includes professional hair colour, lighteners, shampoos, conditioners, treatments, and styling products, covering all salon needs.
Where is ASP Hair made?
ASP is a British brand, with products developed in the UK and Europe and widely used by salons worldwide.
ASP products are designed for professional use. Always follow manufacturer guidelines when using hair colour and salon treatments.