Wella Shinefinity Blog Adel Professional 04/05/2022
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Introducing Wella Shinefinity Color Glaze

Glazing is the new glossing! And Wella Shinefinity is here to take your client’s look to the next level to reveal shine you can feel. A brand new innovation from leading professional hair colour brand, Wella Professionals, Shinefinity is a zero lift, zero damage hair colour that promises true-to-tone colour results with shimmering shine and a silky soft finish your clients will love. Why Shinefinity? Shinefinity Wella colour glaze boasts a clean formula with pH balanced technology that regulates the colour pH level during the colouring process to protect the... Read More

OSMO IKON Hi Lift Reds Blog Featured Image 22/04/2022
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Achieve fiery reds with new OSMO IKON Hi Lifts

Are bright, vibrant reds your thing? Then you absolutely HAVE to try new OSMO IKON Hi Lift Reds. These 3 striking shades give you the freedom to create head-turning red results with no need for bleach – think ultra bright reds, rich red wine hair colour and vivid copper tones. We know that you and your clients are going to love these! ❤ What are Hi Lift shades? Hi Lift hair dye is the perfect solution for clients who can’t (or don’t want to) bleach their hair. Because there’s no... Read More

Lisaplex Lamellar Water Blog 13/04/2022

Why you need Lisaplex Lamellar Water

Instant hair transformation from the very first application Think you know everything there is to know about professional hair care? Think again! Lisaplex Bond Saver Lamellar Water is the ultimate, lightweight hair treatment for instantly repairing, protecting and enhancing every client’s hair. But what exactly is lamellar water, and why is it such a game-changer? What is Lamellar Water? In case you hadn’t guessed, Lisaplex Lamellar Water is a water-based, rinse-out hair treatment that helps to instantly repair damage within the hair fibre. Working in thin layers (called lamellae), concentrated... Read More

Elgon Tonalight Blog 24/03/2022

Discover luminous colour with Elgon Tonalight

Have you heard? Elgon has introduced a demi-permanent colour range to the family! With 35 vegan, PPD-free shades, all housed in recycled and recyclable packaging, you’re going to want to try this! What is demi-permanent colour? Demi-permanent hair colour is an oxidative hair dye that provides beautiful results with no lifting. The colour molecules sit on top of the natural colour and penetrate slightly into the cortex, rather than the deep colour penetration you’ll experience from permanent colour. Because they require a low-level oxidant and are less invasive for the... Read More

New Schwarzkopf BC Bonacure Clean Performance 21/03/2022

New Bonacure Clean Performance

In recent years, hairdressers and consumers alike have been faced with a hair care dilemma: should they pick high-quality, top-performing products, or opt for a greener, more sustainable alternative? Schwarzkopf Professional believe there should be no compromise when it comes to the perfect hair care regime, and have created the ultimate solution: new BC Bonacure Clean Performance. Combining the reliable performance of existing BC Bonacure products with a sustainable and ethical approach, new Bonacure Clean Performance embraces clean beauty and high-performing products that are free from compromise and full of... Read More

Framar Blog - The Best Tools You Need 10/02/2022

The Best Framar Tools you NEED

Hair tools for the stylist that can’t be tamed! A family business since day one, for Framar, family is everything. Born from the chance encounter of now owners Frank and Maria in 1978, Framar (a mash up of FRAnk and MARia – get it?) was created when Maria discovered a new technique of using foils during hair colouring. Seeing the potential of what could be major shift in the industry, Framar began as an out-of-home project and has evolved over the years to become a global business serving passionate stylists... Read More

Discover L'Oréal Chroma Creme 02/02/2022
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Discover L’Oréal Chroma Crème

Colour correct & care like a pro Introducing the latest range of colour neutralising cream shampoos from L’Oréal Professionnel that provide instant colour correction with intense care! Designed to cleverly counteract unwanted warm reflects that emerge after colouring, Chroma Crème helps your clients to maintain their salon-perfect tone from home while providing amazing nourishment and protection with up to 3x more shine.* *Instrumental test. The Science of Colour Correction In order to achieve the best, most even neutralisation, it’s important to understand how warm reflects occur. That’s why L’Oréal sought... Read More

Wella Elements Refill Pouch Blog 18/01/2022
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How to use Wella Elements Eco Refills

New Elements Refill Pouches have been carefully designed to help you make a big difference with just one small change. Wella have become increasingly aware of their role in changing salon and consumer behaviours when it comes to hair products; that’s why 2022 has seen the introduction of new eco-friendly refill pouches for Elements shampoos, conditioners, and masks! Made with 25% recycled plastic, these recyclable pouches offer a greener alternative to replacing old plastic bottles and tubes. Great for use in salon or at home, each refill pouch uses up... Read More


Make Silver Hair Glow with Wella True Grey

Throughout the years, more and more clients have begun embracing their natural greys, and this trend has dramatically accelerated since 2020. With clients unable to visit their much-loved hairdressers, many have opted for celebrating their silver tones. It feels like the world is now realising how beautiful, authentic and empowering grey hair can be – Rossano Ferretti (Wella Professionals Global Ambassador) While we are all for showing off the natural look, Wella Professionals understand that naturally grey hair can suffer from dullness, and yellowness, leaving clients with lacklustre, uneven tones... Read More

Manic Panic Blog 09/11/2021

Manic Panic: Iconic, Intense Colour

If you want to talk about iconic colour brands, you can’t get much more iconic than Manic Panic. Founded in 1977 by New York sister innovators, Tish & Snooky, Manic Panic became champions of creativity and individuality, acting as the colourful face of punk and alternative hair looks. These daring punk pioneers have continued to lead the hair colour revolution and have landed their colours in the celebrity limelight countless times over the years, showcased by the likes of Jared Leto, Kim Kardashian, Kylie Jenner, and Lady Gaga. Ethical Production... Read More