Meet Anti-Frizz, New to the ASP Kitoko Range
Kitoko has expanded again, this time with a range built specifically for frizz. Anti-Frizz joins the existing Kitoko family with a three-step system designed to transform curly, wavy and unruly hair into smoother, glossier, more manageable results, giving stylists another targeted haircare option for the consultation chair.
Here’s what’s in the range, how it works, and who to recommend it to.
Why Anti-Frizz Was the Missing Piece in Kitoko
Frizz remains one of the most common client concerns across texture types, from loose waves to tight curls. Rather than a generalist smoothing product, Anti-Frizz gives stylists a dedicated system built around moisture, control and environmental protection, three factors that drive frizz in the first place.
Key benefits for professionals:
- A clear three-step protocol that’s easy to explain in consultations
- Suitable across curly, wavy and frizz-prone hair types
- A strong retail story, since the system works as well at home as it does in-salon
The Three-Step Kitoko Anti-Frizz System
Kitoko Anti-Frizz Shampoo is the first step in the system, gently cleansing while beginning the smoothing process from the very first wash.
The formula is built to control curly, wavy and frizz-prone hair without stripping it. As it cleanses, it also moisturises and softens the fibre, laying the groundwork for the rest of the routine. Clients should notice improved manageability and shine after just one use, with the long-lasting frizz control building over repeated washes.
In the salon: use as the first step in any Anti-Frizz consultation service, working the formula through wet hair and rinsing thoroughly before moving on to conditioner.
Best for: clients with curly, wavy or frizz-prone hair who need a cleanse that treats rather than dries out the fibre.
Kitoko Anti-Frizz Conditioner follows the shampoo step, instantly detangling textured hair while delivering deep moisture where it’s needed most.
This is where the smoothing really shows. Hair comes out of the shower noticeably sleeker and easier to work with, whether that’s ahead of a blow-dry, a curl-defining finish, or simply drying naturally. The deep moisture also helps reduce the friction between strands that often triggers frizz in the first place.
In the salon: apply through mid-lengths and ends, focusing on any areas prone to tangling, and leave for a few minutes before rinsing to allow the moisture to work through the fibre.
Best for: clients whose main complaint is tangling, roughness or a lack of softness between washes.
Kitoko Anti-Frizz Leave-In Treatment is the finishing step, a lightweight spray that drenches hair in moisture without any heaviness.
Ideal for curly and wavy types in particular, this treatment eliminates frizz while providing lasting protection against dehydration throughout the day. Hair is left soft, silky and glossy, with the lightweight formula meaning it won’t weigh down curl pattern or flatten natural volume.
In the salon: mist evenly through towel-dried or damp hair before styling, or recommend as a refresh spray for clients between washes to knock back frizz without a full re-wash.
Best for: finishing every Anti-Frizz service, and as a retail staple for clients wanting all-day frizz control at home.
The Technology Behind the Smoothness
Anti-Frizz is powered by ENVIRO-SHIELD™ technology, which helps protect hair against pollution and free radical damage, two contributors to frizz that stylists can’t always control in-salon but can help clients manage at home.
The formulas also combine papaya and mango extracts, natural ingredients that bring antioxidant vitamins, fatty acids and natural sugars into the mix, working to nourish and smooth frizz-prone hair while enhancing softness and shine.
Who This Range Suits
Anti-Frizz is a strong fit for:
- Clients with curly or wavy textures wanting definition without frizz
- Clients in humid climates or exposed to high pollution levels
- Anyone currently reaching for multiple products to manage frizz, who could consolidate into one system
Gift Set — a Ready-Made Retail Opportunity
For clients who want to try the full system, the Kitoko Anti-Frizz Gift Set bundles shampoo, conditioner and leave-in treatment together, making it an easy retail add-on at the till or a strong seasonal gifting option.
Shop the other Kitoko Gift Sets here.
Bringing Kitoko Anti-Frizz Into Your Salon
Anti-Frizz slots neatly alongside the rest of the Kitoko family, giving you another targeted option for texture-focused consultations. Pair it with the Hydrating or Repairing ranges for clients who need extra moisture or strength alongside frizz control.
Explore the full Kitoko collection, browse ASP for the complete brand range, or stock up on shampoo and conditioner for your back bar.
FAQs
What is Kitoko Anti-Frizz?
Kitoko Anti-Frizz is a three-step haircare system from ASP, made up of shampoo, conditioner and a leave-in treatment, designed to smooth curly, wavy and frizz-prone hair.
What technology does Anti-Frizz use?
The range is powered by ENVIRO-SHIELD™ technology, which helps protect hair against pollution and free radical damage, alongside papaya and mango extracts for nourishment and shine.
Is Anti-Frizz suitable for curly hair?
Yes, the system is specifically formulated for curly, wavy and frizz-prone textures, helping improve manageability without weighing hair down.
Does the Anti-Frizz range come as a gift set?
Yes, the Kitoko Anti-Frizz Gift Set bundles the shampoo, conditioner and leave-in treatment together, making it a straightforward retail or gifting option.
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