Author

Bethany Hudson

L'Oréal Curl Expression model holding curl shampoo bottle 18/05/2022
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L’Oréal Curl Expression – The Ultimate Curly Hair Routine

Supercharge your clients’ curly hair with brand new L’Oréal Professionnel Serie Expert Curl Expression. Why Curl Expression? A whopping 10.4 million women in the UK and Ireland have curls or coils with 66% saying that hair is a big part of their identity. So it should come as no surprise that a tailored solution for these hair types is an absolute must! L’Oréal Professionnel understand that each curl type is different and needs a bespoke care package to truly make each curl shine; that’s why they’ve worked tirelessly to develop... Read More

Maskology & Serumology Blog Featured Image 11/05/2022
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Welcome +maskology and +serumology to your professional skincare range

We’re so excited to introduce you to the brand new natural skincare range from beauty experts, BeautyPro… Give a warm welcome to +maskology and +serumology! Created exclusively for trade professionals, this new collection of beauty sheet masks and facial serums builds on 12 years of professional skincare expertise to provide tailored solutions for every client’s skin concerns. Following the difficult times that the hair and beauty industry suffered during the pandemic, BeautyPro recognised a real need to support trade professionals to help our fantastic industry get back on track. That’s... Read More

Wella Shinefinity Blog Adel Professional 04/05/2022
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Introducing Wella Shinefinity Color Glaze

Glazing is the new glossing! And Wella Shinefinity is here to take your client’s look to the next level to reveal shine you can feel. A brand new innovation from leading professional hair colour brand, Wella Professionals, Shinefinity is a zero lift, zero damage hair colour that promises true-to-tone colour results with shimmering shine and a silky soft finish your clients will love. Why Shinefinity? Shinefinity Wella colour glaze boasts a clean formula with pH balanced technology that regulates the colour pH level during the colouring process to protect the... Read More

OSMO IKON Hi Lift Reds Blog Featured Image 22/04/2022
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Achieve fiery reds with new OSMO IKON Hi Lifts

Are bright, vibrant reds your thing? Then you absolutely HAVE to try new OSMO IKON Hi Lift Reds. These 3 striking shades give you the freedom to create head-turning red results with no need for bleach – think ultra bright reds, rich red wine hair colour and vivid copper tones. We know that you and your clients are going to love these! ❤ What are Hi Lift shades? Hi Lift hair dye is the perfect solution for clients who can’t (or don’t want to) bleach their hair. Because there’s no... Read More

Lisaplex Lamellar Water Blog 13/04/2022
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Why you need Lisaplex Lamellar Water

Instant hair transformation from the very first application Think you know everything there is to know about professional hair care? Think again! Lisaplex Bond Saver Lamellar Water is the ultimate, lightweight hair treatment for instantly repairing, protecting and enhancing every client’s hair. But what exactly is lamellar water, and why is it such a game-changer? What is Lamellar Water? In case you hadn’t guessed, Lisaplex Lamellar Water is a water-based, rinse-out hair treatment that helps to instantly repair damage within the hair fibre. Working in thin layers (called lamellae), concentrated... Read More

Elgon Tonalight Blog 24/03/2022
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Discover luminous colour with Elgon Tonalight

Have you heard? Elgon has introduced a demi-permanent colour range to the family! With 35 vegan, PPD-free shades, all housed in recycled and recyclable packaging, you’re going to want to try this! What is demi-permanent colour? Demi-permanent hair colour is an oxidative hair dye that provides beautiful results with no lifting. The colour molecules sit on top of the natural colour and penetrate slightly into the cortex, rather than the deep colour penetration you’ll experience from permanent colour. Because they require a low-level oxidant and are less invasive for the... Read More

New Schwarzkopf BC Bonacure Clean Performance 21/03/2022
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New Bonacure Clean Performance

In recent years, hairdressers and consumers alike have been faced with a hair care dilemma: should they pick high-quality, top-performing products, or opt for a greener, more sustainable alternative? Schwarzkopf Professional believe there should be no compromise when it comes to the perfect hair care regime, and have created the ultimate solution: new BC Bonacure Clean Performance. Combining the reliable performance of existing BC Bonacure products with a sustainable and ethical approach, new Bonacure Clean Performance embraces clean beauty and high-performing products that are free from compromise and full of... Read More

Gellux Free Spirit Gel Polish Collection 17/03/2022
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Gellux Free Spirit – New for 2022

We don’t know about you, but we are super ready for those carefree summer vibes. Lucky for us, Salon System is already thinking about summer too, and have launched the brand new Gellux Free Spirit Collection. Created in collaboration with nail artist and Gellux expert, Julie-Anne Larivière, the latest Gellux gel polish shades encapsulate sunny days and joyful summer feelings. Inspired by childhood memories and the flag of her home town, Quebec, Julie-Anne explains the bold, bright, and fun shades: My inspiration for the collection was originally the rainbow. I... Read More

Glitterbels Blog | Adel Direct 17/03/2022
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Everything you need to know about Glitterbels

We can’t contain our excitement about the latest brand to join the Adel family! From humble beginnings, Glitterbels has fast become an industry-leading nail brand, offering an unbelievable array of professional nail products with world-wide renown. Driven by a love of all things nails, Annabel began honing her skills at her mum’s kitchen table, before taking the plunge and opening her stunning salon, Nails by Annabel, in Newcastle under Lyme in 2015. Her show-stopping nail creations earned her a cult following on social media which helped her gain incredible success... Read More

Framar Blog - The Best Tools You Need 10/02/2022
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The Best Framar Tools you NEED

Hair tools for the stylist that can’t be tamed! A family business since day one, for Framar, family is everything. Born from the chance encounter of now owners Frank and Maria in 1978, Framar (a mash up of FRAnk and MARia – get it?) was created when Maria discovered a new technique of using foils during hair colouring. Seeing the potential of what could be major shift in the industry, Framar began as an out-of-home project and has evolved over the years to become a global business serving passionate stylists... Read More