Get The Look: 5 Hottest Brow Trends for 2023

If we had to pinpoint one aspect of beauty that can feel impossible to keep on top of, it has to be eyebrow trends. Over the years we’ve seen it all: bold block brows, ultra skinny brows, full and fluffy brows, and even weird and wonderful wavy brows. You name it! So which brow trends has 2023 got in store for us? Some looks – like the TikTok favourite soap brows – are here to stay, but we’re also seeing a return to some of our much-loved ’90s styles. So let’s get clued up on the hottest brow trends 2023!

Laminated Brows

Since rising to the fashion fore in 2019, the demand for brow lamination has shown no signs of slowing down. A great, long-lasting alternative to soap brows – the at-home technique that uses a humble bar of soap and spoolie to create full, fluffy brow looks – the brow lamination trend is set to continue well into 2023.

We swear by a good brow lam because it’s so versatile! Suitable for any brow type, colour, or thickness, brow lamination works in a similar way to a lash lift, using a 3 step solution to straighten and set brow hairs into a new, defined shape that lasts for up to 8 weeks. Neat and tidy, full and fluffy, or dramatically brushed up, anyone can take advantage of the laminated brows trend.

Fancy giving brow lamination a go? We love the Hive of Beauty system for this! The dual formula can also be used for lash lift treatments so you don’t need to double up on products. Good, right?

Bleached Eyebrows

We know you’ve seen these around, with A-listers like Madonna, Kendall Jenner and Lizzo rocking the bleached eyebrows trend in recent months. But the culture of the bleached brow goes much deeper. Rooted in the Club Kid queer counterculture, bleached eyebrows represent the ultimate gender-neutral style that breaks the boundaries of mainstream beauty perceptions. That being said, you’re certainly sure to see the bleached brow trend hitting all the runways in 2023…

Give your clients a personalised, all-out bleached look using Refectocil Brow Bleach Paste.

Natural Brows

One eyebrow trend that will never go out of fashion is the natural look. With fresh-faced beauty taking over since the COVID-19 pandemic, expect to see a continued interest in natural brow shapes. So don’t swap out your threads, tints, and brow pencils just yet! Instead, make sure you still have all the classic brow essentials for those timeless brow services. We love Hairwell tint for adding just the right touch of brow colour.

If clients want a low-maintenance, long-lasting natural brow look, Microblading is a fantastic solution. Requiring just one top up every 12-18 months after the initial 6-8 week top up, this super popular semi-permanent brow treatment mirrors natural hair strokes to create a defined, natural-looking brow shape that stands the test of time.

Thin Brows

Calling all ’90s and noughties queens – this one’s for you! The skinny brow trend is making a comeback and we are so ready for it. Great for all those clients who are still suffering the effects of overplucking in decades gone by, the thin brow trend is everywhere you look on TikTok right now. If clients want to jump on the trend but are worried about the long-term impact, you can create a skinny brow illusion by using a spoolie and brow gel to brush the hairs closer together to create a thinner brow look.

Straight Brows

No arches? No problem! Straight brows are here to slay. Sported by the likes of Ariana Grande and Zendaya, the straight brow trend is a great option for clients with darker, thicker brows. By lifting the tail slightly, this archless brow style can actually help to open up the face for a gorgeous, youthful look.

So which do you think will be the hottest brow trend amongst your clients this year? Let us know in the comments!

And don’t forget to check out our Adel Academy if you want to freshen up your brow styling techniques. Our amazing in-house beauty experts will give you all the skills and know-how to create show-stopping brow looks your clients will love.