Hottest hair trends 2024: the best colours, cuts and styles

At the start of the new year, we often ask ourselves the same question: which styles are in and which are out? With clients looking for a new-year-new-hair refresh, keeping afloat of the latest hair trends can sometimes be tricky. But never fear, we’re here with the low-down on all the hair trends that will be everywhere in 2024. From chic bobs, to ‘90s style revivals, to embracing the natural, there’s a fresh new hair colour or cut to suit everyone.

So, whether you’re seeking hair trends for long hair, that latest short hair styling hacks, or the hottest on trend hair colours of 2024, we’ve got the hair cuts, hair colours, and hair styles you need to try this year.

Hair Colour Trends 2024

Deep Red Hair

Red hair colour is set to be hot, hot, hot this year! Help your clients enter their Jessica Rabbit hairstyle era and embrace those rich reds. This year, expect to see deep red hair tones like Dua Lipa’s latest bold maroon, and vampy Cherry-Cola: a sultry blend of dark brown with red hues that gives that delectable cherry red hair colour. 

Our top product picks for red hair trends:

A.S.P INFINITI b:RED

It doesn’t get bolder than this. 5 intense red hair dye shades that lift and deposit all at once with no need for pre-lightening.

Manic Panic Red

This amazing hair colour brand has too many reds to choose from! Red Velvet, Vampire Red, Wildfire and more, you can achieve the boldest red hair with Manic Panic.

Scandi Hairline

The freshest way to make blonde hair colour pop. The Scandinavian hair trend involves lightening the hairline and baby hairs for an ultra-bright, face-framing blonde look. Transform your clients into Nordic gods and goddesses with this illuminating hair colour trend for 2024.

Our top product picks for Scandi blondes:

Leyton House Couture Silk High Lifts

This stunning collection of high lift blonde tones simultaneously lifts and deposits to reveal show-stopping blondes in record time. You can even boost the brightness with the special Super Boost shade.

Schwarzkopf BlondMe

If we’re talking blondes, we can’t ignore BlondMe. This collection has a blonde toner for everyone; from icy blondes, to caramel hues, to hints of lilac.

Latte Hair Color

2023 saw the birth of the latte makeup trend. Now 2024 is doubling down with the mouth-watering latte hair colour look. The same fundamentals of colour apply, blending light and warm brunette tones with soft highlights for a latte-inspired look your clients will want to drink up! Add a shot of espresso, sweet caramel, or vanilla to tailor that latte look for everyone.

Our top latte hair trend picks:

Wella Koleston Perfect Deep Browns

The ultimate collection of luxurious brunettes, Wella Koleston has everything from dark chocolate bases to light, honeycomb hues.

OSMO Colour Revive Café Latte

Great for adding a touch of latte to natural locks or boosting pre-coloured hair, this luscious hair colour mask leaves hair soft and shiny with a beautiful, biscuit beige tone.

Smoky Grunge

‘90s throwback hairstyles are set to dominate 2024, and we’re living for them. Let clients unleash their grungy side with charcoal greys and dark brunette-black colours. Not just for the ‘90s-inspired gothic looks, blend dark roots with bright blonde lengths for that lived-in grunge look your blonde clients will love. Who knew grown-out roots could look so good?!

Out top grunge-hair picks:

Crazy Color Graphite

Smoky, dusky, grungy: this highly-pigmented grey semi-permanent hair dye is one for the 2024 bag.

A.S.P INFINITI Gothic Greys

Go goth or go home. These deep and sultry deposit-only permanent hair colours are perfect for full-head looks or dark root melts.

Glossy Brunettes

Brunette clients, rejoice! This year, we’re hailing every shade of brown hair colour going. We’re talking rich chocolates, deep mahoganies, and warm caramels – the world is your brunette-toned oyster! But don’t forget to dial up the shine for that ‘expensive hair’ look that clients crave. We recommend using a gloss hair colour like Leyton House Professional Liquid Jewlz to really boost that glow.

Our top picks for glossy brunettes:

Leyton House Liquid Jewlz

Let brunettes shine with Liquid Jewlz: a demi-permanent hair gloss that gives gorgeous translucent coverage with a mirror shine finish.

Wella Color Fresh Mask Chocolate Touch

Keep brunettes rich and healthy between salon appointments with this indulgent colour refresh mask – infused with natural oils for an all-round glossing treatment and colour boost.

Soft Coppers

Still riding last year’s cowboy copper trend? Don’t worry, coppers are still going strong. Lighter takes on copper hair colour are our breakout stars of 2024 – we’re talking light auburn hair and warm ambers by the bucket-load. If clients want to soften those orange-tones further, get playful with peachy-copper tones. With Peach Fuzz named the pantone colour of the year, we’re so ready to see those soft and sensual peachy hues.

Our top product picks for on-trend coppers:

OSMO Colour Revive Intense Copper

Fight the fade and energise those copper tones with the OSMO Colour Revive hair colour conditioner. Infused with vivid colour pigments and nourishing ingredients for ultra-glossy coppers.

Wella Color Fresh Mask Peach Blush

This temporary hair colour mask is ideal for clients who want to try the peach fuzz trend without the commitment. Glossy, peachy tones for all!

New Hair Style Trends 2024

Natural Texture

Stylists, you’ll love this one. No more painstakingly trying to recreate crazy styles straight from the catwalk; 2024 is all about the minimalist look. Great for all hair lengths, this hair trend exudes effortless beauty. Think lightweight, natural-looking waves you can create with any hair straightener or tong, or give clients a bespoke cut that emphasises the hair’s natural flow for stunning air-dried looks.

Our top product picks for that natural look:

BaByliss Pro Prima 3100 Straightener

The perfect styling tool for any hair length and texture, this little beauty features high-gloss titanium plates and curved metal housing that gently heats for effortless styling.

OSMO Curl Revival Replenishing Cream

Accentuate natural curls and waves with this nourishing leave-in curl cream – expertly formulated to nourish and define for bouncing curls. Curly Girl Method approved!

Glossy Locks

The healthy girl aesthetic is well and truly here to stay. With clients taking more of a proactive role in their hair and scalp health, keeping hair glossy is high on the list of priorities. To give clients that shiny, velvet hair look, consider adding a hair glossing service or a hair smoothing treatment to your salon menu. And don’t forget to retail those hair oils and serums like there’s no tomorrow!

Our top product picks for ultra-glossy hair:

A.S.P Super Smooth

This 100% vegan amino hair smoothing system will give clients the sleekest, shiniest locks imaginable! Straight and glossy hair that lasts up to 12 weeks – yes, please!

Leyton House Shimmer Oil

Illuminate hair on the daily with this luxurious hair shimmer oil, designed to lock in moisture, fight humidity, and envelope hair in a halo of radiance.

Blunt Cuts

In-keeping with the healthy hair trend, blunt hair cuts are going to be huge this year. A great way of breathing life into any hair length, blunt haircuts help hair look healthier, fuller, and bouncier. It’s also a great style for achieving a super-voluminous bouncy blowout.

Our top pick for gorgeous blunt cut looks:

Head Jog Radial Brush

Create the bounciest blow-dry with these radial hair brushes – complete with head-hugging curved shape and ceramic ionic technology for perfect heat distribution. Available in a range of sizes for every hair length.

TRI Hair Scissors

The best hair cut demands the best hairdressing scissors. Choose TRI Razor Sharp Scissors for the sharpest, cleanest cut.

Short Crops

Ready for a short hair revival? Mini bobs and super-short crops are the biggest trending short hair looks for 2024. We’ve already seen the bob dominate at this year’s Golden Globes on the likes of Carey Mulligan, Ayo Edebiri, and America Ferrera. For the ultimate cool-girl bob, chop anywhere between the cheekbones and jawline, experimenting with texture to suit your client’s vibe. If clients are feeling even braver, enjoy the comeback of the pixie cut. Great for embracing natural texture, pixie haircuts are oh-so versatile; wear them completely natural, slicked-back, or with soft curls. 

Our top picks for perfect pixie cuts and short bobs:

Schwarzkopf OSiS+ Flexwax

This lightweight hair styling wax gives stunning, reworkable texture and definition to shorter styles – perfect for accentuating those pixie cuts.

ghd Mini Styler

ghd‘s thinnest hair straightener enables you to straighten, wave and curl shorter hair types – get that effortless, undone look with loose waves and flicks.

Voluminous Bobs

We’re loving the bob hair trends for 2024. Forget outdated bowl-cuts, this year’s take on the bob hairstyle is all about free-flowing movement and texture. Termed the Italian bob or the Baroque bob, this new short hair trend combines a chunky, blunt cut with glamorous volume for a chic, romantic finish. Picture Zendaya‘s bombshell bob blowout, and you’ve got it. A great look for naturally curly short hair trends, or give straight hair some texture with your favourite styler or blow dryer.

Our top product picks for the bounciest bob:

Head Jog Futaria Hair Dryer

Boost the blow-out with one of our best-selling professional hair dryers. Available in a range of gorgeous colours, this ultra-lightweight dryer with high-power digital motor is your ideal companion for bouncy blow-dries.

ghd Body Goals Total Volume Foam

Oh hey, volume. This lightweight ghd hair mousse provides enviable body and fullness with added heat protection and frizz defence.

Midi Cuts

Clients often want the best of both worlds. But with the new midi hair style trends, they can actually have it! A sophisticated update on the classic ‘90s Rachel, the midi 2024 hair trends see long, face-framing layers for added dimension. If you want to go further with your layering, give the kitty cut a go – a collarbone length cut with feathery layers for a romantic, playful vibe.

Our top product picks for mid-length hair trends:

Beauty Works AERIS Multi Styler

The outstanding AERIS 6-in-1 Multi Styler is the ultimate hair tool for versatile styling. Complete with aviation-grade digital motor, 6 styling attachments, and high-velocity airflow, it’s no wonder this beauty is on everyone’s shopping list right now.

Schwarzkopf Silhouette Flexible Hairspray

Give unbeatable hold without the stiffness. This professional hairspray with micro film formers lightly coats the hair and gives a relaxed style when brushed out – ideal for flirty midi hair trends.