IGORA Raw Essentials
Craft tomorrow’s Cool Browns today with the new IGORA Raw Essentials collection.
Inspired by suburban life contrasted with raw nature, this new IGORA palette comprises 2 categories of cool tarnished brown shades designed to meet the need for strong neutralisation after lifting darker bases. The unique pigment mix across the new shades expertly counteracts unwanted red/orange undertones to provide outstanding cool brown colour results with a matte, powdery finish – perfect for autumn/winter!
What’s more, Raw Essentials is Schwarzkopf’s first dual application trend collection, including shades in both the IGORA Royal Permanent Colour collection and the IGORA Vibrance Demi-Permanent range so you can choose the right assortment for your clients. The IGORA Vibrance shades are great for refreshing lengths and ends of an IGORA Royal service where permanent colour is only required on re-growth areas, meaning more service opportunities, more choice for clients, and improved hair condition, shine and colour vibrancy!
Use the IGORA Royal collection for clients wanting high-performance colour with long-lasting permanent finish.
Use IGORA Vibrance shades for colour-shy clients looking for low-commitment looks or those in need of a colour refresh.
IGORA’s strongest neutralising shades, the Ashy Cedar palette offers hues of petrol to create raw, ashy, tarnished brown results.
Sophisticated and earthy, the IGORA Earthy Clay shades combine warm and cool tones to reveal natural-looking, iridescent brunettes.