Revive Your Colour with Wella Color Fresh Masks

Are your client’s after low-commitment colour that doesn’t cause damage or scrimp on vibrancy? If so, then new Wella Color Fresh Masks are the answer to their prayers!

As hydrating as they are pigmented, the amazing Color Fresh Masks nourish and protect the hair while providing show-stopping colour results in just 10 minutes! Ideal for boosting colour between salon appointments or for those clients who love to switch up their looks, this latest solution from Wella is bound to have your clients coming back for more.

Key Benefits

Gentle Formula: Wella Color Fresh Masks boast a conditioning, zero-damage formula that leaves hair feeling super smooth and lusciously hydrated – delicate enough for weekly use. Natural shades are enriched with Avocado and Apricot Kernel Oil and bold shades with Argan Oil to deeply nourish and intensify gloss. No animal-derived ingredients or silicones are used.

Simple Application: these masks are so quick and easy to use with a creamy consistency that makes them ideal even for first-time users. Simply smooth through towel-dried hair, leave for 10 minutes, and rinse off. Job done!

True-to-Tone: Unlike other temporary and semi-permanent colours, Color Fresh Masks fade true-to-tone meaning colour simply becomes softer over time.

Versatile: offering multiple uses, there really is a Color Fresh Mask for everyone. Lighter shades help to neutralise brassiness; natural coppers and browns refresh and revive existing colour; and bold shades are ideal for creating a pastel to bold transformation.

Color Fresh Mask Collection

All-in-all, there are 11 gorgeous colours to choose from, split into natural and bold ranges. Discover each shade:

Pearl Blonde

Pearl Blonde is the perfect mask for pre-lightened blondes of level 8 or above. The hydrating formula neutralises warm tones to intensify platinum tones with a light, shimmery effect.

Lilac Frost

Also designed for use on pre-lightened hair, Lilac Frost uses an anti-yellow formula to eliminate brassiness. Ideal for level 8 or above.

Golden Gloss

Made for light blondes or blonde highlights of level 7 or above, Golden Gloss adds a soft, luminous, golden glow.

Note: this mask appears darker than the finished result so don’t panic!

Caramel Glaze

Ideal for level 6 or above, Caramel Glaze revives medium blonde and brunette balayage with a rich, caramel finish.

Chocolate Touch

The delicious Chocolate Touch mask intensifies brunette tones for elegant, glossy results. Ideal for level 7 or above and to refresh balayage and highlights.

Rose Blaze

Rose Blaze creates deep rose tones with a cool, pink hue on medium blonde and pre-lightened hair – the lighter the hair, the brighter the rose! Suitable for level 5 and above.

Copper Glow

Keep red and copper tones vibrant with the Copper Glow mask. Ideal for level 5 and above, this intensifying tone instantly revives auburn locks – an essential for red heads!


Think pink! This bright, bold mask offers the perfect pop of pink to blonde hair. Ideal for use on level 5 and above or to maintain Color Fresh Create High Magenta.


For intense reds, it has to be the bold Red mask. Ideal for refreshing and maintaining bright red shades like Color Fresh Create Next Red or transforming blonde hair of level 5 and above.


Make a statement with Color Fresh Mask Blue! This versatile shade creates bold blues on ultra-light bases, a denim effect on light blondes, and a teal result on warmer blondes. Suitable for level 5 and above or for maintaining Color Fresh Create New Blue.


This on-trend mask transforms blonde hair into a cool, minty-fresh statement. Suitable for level 5 and above.

For even better performance, maintain the performance of your Color Fresh Mask with one of Wella’s tailored haircare ranges:

INVIGO Color Brilliance

Provides up to 7 weeks of colour protection with regular use for amazing vibrancy.


Expertly combining colour and strength, Colormotion+ uses Wellaplex Bonding Agent to fortify the hair and provide up to 8 weeks of colour protection.


The perfect choice for deep repair, the Wella Fusion range provides up to 95% more resilience against breakage compared to non-conditioning shampoos.

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