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ASP Affinage Salon Professional

image of Kitoko Anti Frizz range 29/09/2026
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Meet Anti-Frizz, New to the ASP Kitoko Range

Kitoko has expanded again, this time with a range built specifically for frizz. Anti-Frizz joins the existing Kitoko family with a three-step system designed to transform curly, wavy and unruly hair into smoother, glossier, more manageable results, giving stylists another targeted haircare option for the consultation chair. Here’s what’s in the range, how it works, and who to recommend it to. Why Anti-Frizz Was the Missing Piece in Kitoko Frizz remains one of the most common client concerns across texture types, from loose waves to tight curls. Rather than a... Read More

11/05/2026
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Achieve Professional Results With Kitoko Hair Growth For Thinning Hair

Thinning hair is a common concern in the salon chair, and it’s one that usually needs more than a quick fix. For professional stylists and salon owners, the focus is often on improving scalp condition, hair fibre strength, and long-term care routines rather than short-term volume tricks. The ASP Kitoko Hair Growth range is designed exactly for this kind of structured approach. Built around botanical actives and salon-grade formulation, it supports a consistent routine for clients concerned with thinning hair, reduced density and weakened hair condition. Used as a complete... Read More

ASP PURETONE Launch 11/04/2023
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Introducing ASP PURETONE: dual action ammonia-free hair colour

Welcome to the world of truly versatile hair colouring. New ASP PURETONE is an innovative dual action, ammonia-free hair color that delivers sensational permanent or tone-on-tone hair colour results with the same amazing formula. Unlock the permanent power of PURETONE by applying directly to dry hair, or use on clean, towel-dried hair to reveal unbelievably glossy tone-on-tone results. This no-lifting, zero damage ammonia-free hair dye from Affinage Salon Professional uses ASP’s ground-breaking GPS TECnology™ to deposit colour pigment exactly where it’s needed: just inside the cortex for tone-on-tone colouration, or... Read More