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Le Hair Bronzing

  Add summer’s most popular and fashionable makeup trend to your hair colouring services with L’Oréal Professionnel’s innovative Le Hair Bronzing palette. Used in the same way as bronzing makeup, Le Bronzing aims to create contrast between light and dark tones, add warmth, and create an overall sun-kissed glow.   The Formula Unlike classic professional colour, new L’Oréal Le Hair Bronzing shades are boosted in bronzing reflects to create iridescent, luminous, bronzed effects that provide several tone levels in just 1 shade – the ultimate wearable, summer radiance. The Palette... Read More


Introducing New Tecni.ART

  The future of styling is now! New L’Oréal Professionnel Tecni.ART has been 100% co-developed with hairdressers, for hairdressers to offer essential products and innovative stylers with chic simplicity. The new packaging assortment makes it even easier to select the perfect product for every style. Grab white for your core essentials and best-sellers including everyday use Pli, Fix Design and Air Fix; reach for grey for your texturisers like Beach Waves, Depolish and Web; pick up black for texturising Transformers – the new innovative stylers that change consistency in your... Read More

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How-To: Blond Studio Instant Highlights

  Boost your business with the innovative new Blond Studio Instant Highlights system – a unique 3 part regime with PRO HEAT Technology that allows you to offer up to 6 levels of lift in as little as 30 seconds! Find out how you can implement Instant Highlights in your salon here:     The System     How To Use   Step-by-Step     Inspired by makeup, Insta Contouring uses cleverly-placed lightening to frame and accentuate your clients’ features. Preparation   Application Step 1: Section the hair as shown in... Read More


Introducing Serioxyl: L’Oréal’s Solution For Fuller Hair

  Care for your clients’ thinning hair with L’Oréal Professionnel’s intense thickening range. Serioxyl‘s professional formula efficiently fights the appearance of hair thinning from the very first signs, leaving hair looking instantly denser and fuller. Serioxyl is formulated with an expert blend of Intra-Cylane and Incell – which instantly thicken and fortify each strand – and GlucoBoost – which fixes onto the fibre to build dense, stronger hair. Say goodbye to thin, lifeless hair with Serioxyl: the ultimate solution for denser, thicker looking hair. Discover the full range here:  ... Read More

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Introducing The Metals by Majirel

  Can’t get enough of those on-trends metallic shades? Us neither! We’re so excited about L’Oréal Professionnel’s new Majirel collection: The Metals. L’Oréal’s exclusive new formulation includes an entirely new balance system between the reflect and the base to create astounding colour results with a beautifully chromed finish. Increasing the reflects and decreasing the base pigments allows you to deliver a gorgeously visible colour with a translucent, metallic effect. Suitable for use on natural light bases 6-10 without pre-lightening or alternatively, pre-lighten first for visibility on darker, natural bases from 2-5,... Read More