Why blondes love purple shampoo
As colourists, no one knows the difficulties of achieving the perfect ice blonde hair colour more than you. The last thing you need is for your gorgeous colour creation to fall victim to dreaded yellowness! That’s why picking the best purple shampoo for your clients is an absolute must. What is purple shampoo used for? If you’re not already familiar with purple shampoo and conditioner, never fear; we’re here to share all. One step on from neutralising silver shampoo, purple toning shampoo uses intense, violet pigments to expertly target and... Read More