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L’Oréal Serie Expert

L'Oréal Scalp Advanced Model holding haircare mask 27/03/2023
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New Scalp Advanced – specialist scalp care from L’Oréal

As haircare professionals, you’ll undoubtedly understand the importance of scalp health. You’ll also be aware of the many ways in which the scalp can become irritated. From product build-up, to changes in weather, to lifestyle and hormonal changes, scalp issues can arise at any time. Just as scalp concerns can vary, it’s important to remember that the way we care for scalp issues has to be tailored to each client’s specific need. Blanketed hair care solutions just won’t cut it! Thankfully, 2023 is seeing an uptick in specialised hair and... Read More

L'Oréal Curl Expression model holding curl shampoo bottle 18/05/2022
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L’Oréal Curl Expression – The Ultimate Curly Hair Routine

Supercharge your clients’ curly hair with brand new L’Oréal Professionnel Serie Expert Curl Expression. Why Curl Expression? A whopping 10.4 million women in the UK and Ireland have curls or coils with 66% saying that hair is a big part of their identity. So it should come as no surprise that a tailored solution for these hair types is an absolute must! L’Oréal Professionnel understand that each curl type is different and needs a bespoke care package to truly make each curl shine; that’s why they’ve worked tirelessly to develop... Read More

19/08/2021
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Meet the New Look Serie Expert

The best-selling Serie Expert haircare range has been re-engineered with a modern new look! L’Oréal Professionnel have streamlined their haircare heroes to keep only the best of the best, resulting in a professional collection that offers an exclusive level of performance for every single hair type. Designed for pros, by pros, L’Oréal have worked extremely closely with expert scientists and hair artists to ensure premium haircare perfection, testing and selecting the very best performing technologies to provide supreme performance fore every service. The sleek new design doesn’t just look great... Read More

04/07/2019
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New Absolut Repair: The Gold Standard of Care

  Treat your clients to the gold standard of professional repair with the new and improved Serie Expert Absolut Repair range. Created with Gold Quinoa and Protein, the professional formula instantly restructures and resurfaces damaged hair to reveal softer, shinier hair with improved resistance to breakage. The luxurious yet lightweight Absolut Repair collection actively helps to reduce hair surface damage by up to 77%* and leaves hair 7X** shinier for beautifully renewed, healthy-looking hair. *Instant Resurfacing Shampoo used with Instant Resurfacing Masque for 5 applications. **Instant Resurfacing Shampoo used with... Read More

14/09/2017
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Serie Expert Inforcer: Your New Anti-Breakage System

  These days, it’s increasingly difficult to deliver and maintain gorgeous locks without causing some form of damage, whether it’s from excessive colouring, heat styling or improper care. Fortunately for you (and your clients), the new Serie Expert Inforcer collection has been specifically designed to protect, repair and actively strengthen each strand to transform fragile hair into lusciously healthy, resilient locks.   The Range The professional Serie Expert Inforcer range includes an anti-breakage shampoo, a nourishing and strengthening conditioner, and an intensely repairing treatment masque, all infused with an expert combination... Read More