Meet the New Look Serie Expert
The best-selling Serie Expert haircare range has been re-engineered with a modern new look! L’Oréal Professionnel have streamlined their haircare heroes to keep only the best of the best, resulting in a professional collection that offers an exclusive level of performance for every single hair type.
Designed for pros, by pros, L’Oréal have worked extremely closely with expert scientists and hair artists to ensure premium haircare perfection, testing and selecting the very best performing technologies to provide supreme performance fore every service.
The sleek new design doesn’t just look great on your salon shelves, but it has been carefully created to be more sustainable than previous Serie Expert packaging, with all bottles now manufactured with up 95% recycled plastic.* Coupled with the CO2 neutral manufacturing conditions and industrial water recycling loop in L’Oréal’s European plant, this minimised reliance on virgin plastic is a fantastic step towards improved sustainability within the industry.
NEW LOOK, SAME HAIR HEROES
For colour-protected, radiant hair
Providing up to 8 weeks’ protection against colour fade*, Vitamino Color is the perfect range for clients with colour-treated hair. This expert range also adds up to 6x more shine so hair looks vibrant and radiant.
*Instrumental test using shampoo + conditioner
For resurfaced and illuminated blonde or highlighted hair
The tailored Blondifier range replenishes and smoothes the hair fibre keeping blonde hair nourished and radiant. Caring ingredients and neutralising agents enhance the multidimensional shine of blonde hair for show-stopping results.