Tag

Serie Expert

Discover L'Oréal Chroma Creme 02/02/2022
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Discover L’Oréal Chroma Crème

Colour correct & care like a pro Introducing the latest range of colour neutralising cream shampoos from L’Oréal Professionnel that provide instant colour correction with intense care! Designed to cleverly counteract unwanted warm reflects that emerge after colouring, Chroma Crème helps your clients to maintain their salon-perfect tone from home while providing amazing nourishment and protection with up to 3x more shine.* *Instrumental test. The Science of Colour Correction In order to achieve the best, most even neutralisation, it’s important to understand how warm reflects occur. That’s why L’Oréal sought... Read More

Serie Expert Metal Detox 23/09/2021
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Metal Detox: How Does it Work?

You may never have thought about it before, but the very water you use in your salon could be impacting your colour, balayage, and lightening results. After 7 years of research, L’Oréal Professionnel have discovered that excess copper found in water can leave hair more prone to breakage during colouring and pre-lightening and can directly impact colour vibrancy. The level of metals found in the hair varies depending on water quality and hair porosity but, wash after wash, these metal particles can accumulate inside the hair fibre. While excess metal... Read More

19/08/2021
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Meet the New Look Serie Expert

The best-selling Serie Expert haircare range has been re-engineered with a modern new look! L’Oréal Professionnel have streamlined their haircare heroes to keep only the best of the best, resulting in a professional collection that offers an exclusive level of performance for every single hair type. Designed for pros, by pros, L’Oréal have worked extremely closely with expert scientists and hair artists to ensure premium haircare perfection, testing and selecting the very best performing technologies to provide supreme performance fore every service. The sleek new design doesn’t just look great... Read More

04/07/2019
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New Absolut Repair: The Gold Standard of Care

  Treat your clients to the gold standard of professional repair with the new and improved Serie Expert Absolut Repair range. Created with Gold Quinoa and Protein, the professional formula instantly restructures and resurfaces damaged hair to reveal softer, shinier hair with improved resistance to breakage. The luxurious yet lightweight Absolut Repair collection actively helps to reduce hair surface damage by up to 77%* and leaves hair 7X** shinier for beautifully renewed, healthy-looking hair. *Instant Resurfacing Shampoo used with Instant Resurfacing Masque for 5 applications. **Instant Resurfacing Shampoo used with... Read More

14/09/2017
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Serie Expert Inforcer: Your New Anti-Breakage System

  These days, it’s increasingly difficult to deliver and maintain gorgeous locks without causing some form of damage, whether it’s from excessive colouring, heat styling or improper care. Fortunately for you (and your clients), the new Serie Expert Inforcer collection has been specifically designed to protect, repair and actively strengthen each strand to transform fragile hair into lusciously healthy, resilient locks.   The Range The professional Serie Expert Inforcer range includes an anti-breakage shampoo, a nourishing and strengthening conditioner, and an intensely repairing treatment masque, all infused with an expert combination... Read More