Category

Beauty

Manicure and pedicure with purple nails 06/07/2022
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Nailing the Perfect Mani and Pedi This Summer

Is your salon looking down the barrel of a long, successful season of endless manicures and pedicures? Well, we’ve got the best nail care tools to help you through! Here at Adel Direct, we stock all the nail tools and equipment you will need to keep your team moving fast and skilfully. We’ve also got a great line-up of after-care nail treatment products for your clients to maintain that perfectly-polished look well into their holidays.  So, let’s find out what the hottest movers and shakers are in the world of... Read More

01/07/2022
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Summer’s Best Gel Nail Polish

How many of your clients are counting down to summer, desperate to either get on a plane and go tropicana, or take off on a beachside staycation?  Thanks to Halo, you’ll have the perfect shade of gel polish ready to send them off in style.  It’s been a loooong winter and Halo’s putting an end to any drab and dreary feels with pops of mega colour that will put any client in a great mood. Known for their ultra-pigmented colour, easy application, resilience and ongoing shine, Halo is cruelty-free and... Read More

Rose & Caramel tan model on the beach 29/06/2022
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Introducing Rose & Caramel – professional tanning exclusive to Adel!

You know that giddy feeling you get when you have something special but you just can’t tell anyone? Well now we can! Here at Adel, we are so excited to announce that we are an exclusive stockist of Rose & Caramel professional tan! You’re bound to have seen this sensational tanning brand on social media, showcasing enviously gorgeous golden tans. Well lucky for you, you’ll now be able to pick up your favourite Rose and Caramel tan from your local store and online at Adel Direct. New to Rose &... Read More

Glitterbels Acrylic Nails rainbow flame nail art 15/06/2022
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Hottest Trends for Acrylic Nails in 2022

What’s the best thing to come out of lockdown, you ask? For us, it’s got to be the incredible boom in stunning, super-creative acrylic nails. We can all remember the boredom, the doomscrolling, the wishing we could be in a beauty salon, or basically anywhere but our own living rooms! Clients literally spent months indoors with nothing to do but scroll on their phones, pinning and favouriting gorgeous beauty trends they could only dream of sporting in 2020. At the same time, beauticians have spent their time inventing, practising and... Read More

Maskology & Serumology Blog Featured Image 11/05/2022
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Welcome +maskology and +serumology to your professional skincare range

We’re so excited to introduce you to the brand new natural skincare range from beauty experts, BeautyPro… Give a warm welcome to +maskology and +serumology! Created exclusively for trade professionals, this new collection of beauty sheet masks and facial serums builds on 12 years of professional skincare expertise to provide tailored solutions for every client’s skin concerns. Following the difficult times that the hair and beauty industry suffered during the pandemic, BeautyPro recognised a real need to support trade professionals to help our fantastic industry get back on track. That’s... Read More

Gellux Free Spirit Gel Polish Collection 17/03/2022
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Gellux Free Spirit – New for 2022

We don’t know about you, but we are super ready for those carefree summer vibes. Lucky for us, Salon System is already thinking about summer too, and have launched the brand new Gellux Free Spirit Collection. Created in collaboration with nail artist and Gellux expert, Julie-Anne Larivière, the latest Gellux gel polish shades encapsulate sunny days and joyful summer feelings. Inspired by childhood memories and the flag of her home town, Quebec, Julie-Anne explains the bold, bright, and fun shades: My inspiration for the collection was originally the rainbow. I... Read More

25/01/2022
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Introducing MONU Botanical Wax

With nearly 40 years of expertise in all things skincare, MONU are proud to extend their portfolio of naturally nourishing and restoring products to the waxing world. Using only the finest natural, active ingredients from the best plants, minerals and essential oils, MONU has the all the know-how for keeping skin glowing and beautiful. Now, this knowledge has helped create a professional waxing line that promotes super-efficient hair removal and happy skin! MONUWAX is formulated with highly effective, cruelty-free and plant-based ingredients known for their thorough yet gentle hair removal... Read More

24/01/2022
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Update Your Nail Skills with Adel Academy

The nail sector continues to be one of the most lucrative aspects of the beauty industry, so staying ahead of the curve and ensuring you offer a wide range of services is essential. At Adel Academy, we’ve streamlined our approach to nail training, helping you master the basics before progressing down the avenue that suits you and your clients best. Discover our full offering of nail training courses to adapt and improve your treatment menu!

Gellux Without Limits Blog 12/10/2021
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Gellux Without Limits – New for Autumn 2021

As the seasons change, so do clients’ colour choices. New Gellux Without Limits is the ideal transitional collection, containing nudes and brights for those clients who aren’t quite ready to part with summer as well as deep, autumnal shades for those who are primed and ready for the new season. Created in collaboration with celebrity nail artist, Karen Louise, Without Limits is all about female empowerment, offering a selection of bold and powerful complementary shades that work together in perfect harmony. I made and named each colour and each one... Read More

Halo Elite Blog 23/09/2021
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Introducing Halo Elite Hard Gel

Others work hard, but Halo works harder! The newest member of the Halo family, Halo Elite Hard Gel offers a fantastic range of one-step UV/LED nail gels that can be used for overlays, tips, or sculpting to create strong, long-lasting nail enhancements with outstanding clarity and depth. Available in an array of natural shades, these professional gels apply beautifully, settling themselves into a slick layer that creates flawless shape and cover. Why We Love Halo Elite Hard Gel The traditional hard gel system provides long-lasting and hard-wearing enhancements The clarity... Read More