Category

Nails

Glitterbels Builder-Bel Hema-Free Builder Gel bottle being held in front of a pink cloud background 10/07/2023
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Introducing Glitterbels Builder-Bel: the hema-free builder gel you need!

We’re so excited to announce the launch of Glitterbels‘ latest product innovation: Hema-Free Builder-Bel Gel! Created in response to the growing demand for representative builder gel shades in formulas that everyone can love, this new Glitterbels Builder Gel collection is not to be missed. The story so far Just like all Glitterbels nail products, new Builder-Bel gels have been expertly formulated with professionals in mind. Over 2 years in the making, the team at Glitterbels worked extensively to make sure the new brush-on builder gel range gives the very best... Read More

Pure Nails Halo Jellie Nail Tips pink launch image 17/04/2023
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Why you need new Pure Nails Halo Jellie Nail Tips

If there’s one thing you can count on Pure Nails for, it’s giving nail techs the reliable, hard-working nail products they crave! Enter the latest addition to the Pure Nails Halo collection: Jellie Tips. Available in a huge array of shapes and sizes, these false nail tips offer a lightweight, flexible feel to nail enhancements without compromising on durability. Although not as strong as traditional acrylic and hard gel enhancements, Halo Jellie Nail Tips combine the strength of classic nail tips with the flexibility of gel for nails your clients... Read More

Halo Gel Polish Euphoric Collection 27/02/2023
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Feel the Euphoria with new Halo Gel Polish Colours

Euphoric /juːˈfɒr.ɪk/ adjective: a feeling of well-being, intense happiness, or elation. An affective state of extreme excitement, joy, or self-confidence. With the newest Pure Nails Halo collection, your clients will feel just that! Inspired by the enchanting beauty of spring, the Halo Euphoric Collection promises 8 sensational glitter gel polish shades in playful, springtime colours. Perfect for transitioning from winter tones to springtime shades, these stunning Halo gel polish colours will have your clients flocking to salon for the perfect spring manicure. Plus, the iridescent, multi-tonal glitter effect is guaranteed... Read More

24/01/2023
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Top Vegan Hair & Beauty Brands for Your Salon

Since Veganuary‘s launch in 2014, so many industries have experienced an increased demand for ethically conscious and sustainable products – particularly hair and beauty. Clients have become increasingly aware of the benefits of going vegan in their personal routines and have come to expect vegan-friendly and cruelty-free options when they visit their salon or spa. Compiling a range of vegan beauty products might not have been on your radar and it can be a little confusing if it’s not something you’ve thought of before! To help you try something new... Read More

Glitterbels Hema Free Gel Polish line up on a pink background 26/10/2022
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Everything you need to know about Glitterbels Hema Free Gel Polish

Give every client the gel nails of their dreams with Glitterbels Hema Free Gel Polish. The biggest game-changing innovation to hit the nail beauty industry in recent years, hema free gel polish is a great option for increasing your client base and making sure everyone can enjoy gorgeous nails with no compromise. But what exactly is hema, why have Glitterbels removed it from their gel polish, and how can this benefit you and your clients? What is hema free gel polish? Hema – also known as hydroxyethyl methacrylate – is... Read More

Glitterbels Nail Builder Gel with pink colour splash 07/09/2022
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The best brush on nail builder – how to use Glitterbels Builder Gel

Choosing the perfect nail system for your clients can be a bit of a minefield. From a classic manicure, to high-shine gel nail polish, to dazzling glitter acrylics, there is so much for you and your client to consider. One thing that should never be ignored is your client’s nail health. That’s why builder nail gel is such a fantastic option! Combining the strength of a hard gel or acrylic enhancement with the flexibility of a gel polish, it’s no wonder builder gel nails are becoming a firm favourite with... Read More

26/08/2022
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Halo Cosmic Collection – out of this world nail gel colours

Prepare to venture far from this world with the sensational Halo Cosmic Collection! This latest addition to the Halo nail gel polish portfolio offers 6 lustrous new nail gel colours that shine brighter than the moon, sun and stars combined! Evocative of the awe-inspiring beauty of the universe, these Halo nail gels are everything your client wants to be this autumn: mysterious, glamorous, and truly out of this world! So voyage into the solar system with us and discover a whole new galaxy of glitter gel polish from the planet’s... Read More

Manicure and pedicure with purple nails 06/07/2022
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Nailing the Perfect Mani and Pedi This Summer

Is your salon looking down the barrel of a long, successful season of endless manicures and pedicures? Well, we’ve got the best nail care tools to help you through! Here at Adel Direct, we stock all the nail tools and equipment you will need to keep your team moving fast and skilfully. We’ve also got a great line-up of after-care nail treatment products for your clients to maintain that perfectly-polished look well into their holidays.  So, let’s find out what the hottest movers and shakers are in the world of... Read More

01/07/2022
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Summer’s Best Gel Nail Polish

How many of your clients are counting down to summer, desperate to either get on a plane and go tropicana, or take off on a beachside staycation?  Thanks to Halo, you’ll have the perfect shade of gel polish ready to send them off in style.  It’s been a loooong winter and Halo’s putting an end to any drab and dreary feels with pops of mega colour that will put any client in a great mood. Known for their ultra-pigmented colour, easy application, resilience and ongoing shine, Halo is cruelty-free and... Read More

Glitterbels Acrylic Nails rainbow flame nail art 15/06/2022
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Hottest Trends for Acrylic Nails in 2022

What’s the best thing to come out of lockdown, you ask? For us, it’s got to be the incredible boom in stunning, super-creative acrylic nails. We can all remember the boredom, the doomscrolling, the wishing we could be in a beauty salon, or basically anywhere but our own living rooms! Clients literally spent months indoors with nothing to do but scroll on their phones, pinning and favouriting gorgeous beauty trends they could only dream of sporting in 2020. At the same time, beauticians have spent their time inventing, practising and... Read More